James Rouse’s spot “Hope”, for the International Committee of the Red Cross (ICRC), won the Grand Prix for best direction in the Film Craft category, making Blur the first Spanish production company ever to bring home this award. “Hope” also picked up a Gold Lion for the script, which aims to highlight the devastation caused to health workers targeted in war torn conflict zones.

“Hope” is a global campaign, produced by Blur and written by Spain based agency Sra. Rushmore, with James Rouse directing, and Alexander Melman assisting as DOP.

A Silver Lion was awarded to Lorena Medina’s entertaining and beautifully executed spot for Mattel, produced in partnership with Lola MullenLowe. The film celebrates the joy of playing Pictionary in a clever and engaging way, bringing to life an interesting insight that “Pictionary is like karaoke; when people get it right it’s a lot less fun than when people get it wrong”.

James Rouse’s spot “Hope”, for the International Committee of the Red Cross (ICRC), won the Grand Prix for best direction in the Film Craft category, making Blur the first Spanish production company ever to bring home this award. “Hope” also picked up a Gold Lion for the script, which aims to highlight the devastation caused to health workers targeted in war torn conflict zones.

“Hope” is a global campaign, produced by Blur and written by Spain based agency Sra. Rushmore, with James Rouse directing, and Alexander Melman assisting as DOP.

A Silver Lion was awarded to Lorena Medina’s entertaining and beautifully executed spot for Mattel, produced in partnership with Lola MullenLowe. The film celebrates the joy of playing Pictionary in a clever and engaging way, bringing to life an interesting insight that “Pictionary is like karaoke; when people get it right it’s a lot less fun than when people get it wrong”.